Amago, meuingresso.com

UX Research
Project Overview
The UX Research project aimed to transform the ticket sales platform, making it more user-friendly, secure and efficient. Based on the findings and improvements implemented, the company hoped to relaunch the application successfully, meeting market expectations and winning the trust of users.
My Contributions
Understanding the Market and Target Audience
Analysis of previous experiences
Quantitative survey
User interviews
Behavioral analysis
Data clustering
Briefing
MeuIngresso.com is trying to launch its product, but the app is not having a good return. They decided to withdraw it from stores and understand the market better.

Goal
Within the research we wanted to understand the main reasons why users buy online, why they choose the platforms, what the difficulties and obstacles are, the most valued features and user expectations
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Success Metrics
- NPS
- Satisfaction with the shopping experience
Amago, meuingresso.com
UX Research
Aug 2023 — Aug 2023
Solutions and Deliverables
After collecting the data, we created the personas based on the information we had.
We created a semi-structured script for the quantitative research in the questionnaire.
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We made a CSD matrix to highlight the points of attention and keep in mind the main doubts and what we most wanted to find out going into our quantitative research and in-depth interviews with our users.

After the results of the survey, we carried out in-depth interviews to understand in more detail what each user/customer understood about the situation and what problems they were experiencing.

A Usability Test was also carried out in order to see the points of attention within the interface, where users found it easiest and what their mental map was of how the platform worked.

Below are some images showing how the process went
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