In the initial phase, it is crucial to clearly define the project's objectives, such as enhancing usability, elevating visitor engagement, and maximizing conversion rates, among other goals.
Furthermore, it is vital to delineate the project's scope, specifying which particular sections or functionalities of the website will be the focus of the redesign.
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Conduct an market analysis to gain insights into current industry trends and discern the strategies employed by competitors on their respective websites. This comprehensive research will lay a robust foundation for establishing initial guidelines for the redesign.
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Drawing inspiration from the findings of User Experience (UX) research, create wireframes and low-fidelity prototypes that outline the structure and layout of the new site. This pivotal step aids in visualizing the organization of information and constructing an intuitively navigable interface.
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Craft a design concept that harmonizes seamlessly with Mconf's brand identity. This entails thoughtfully selecting a color palette, typography, graphic elements, and image styles that not only mirror the brand essence but also ensure the design's adaptability and responsiveness across various mobile devices.
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During the redesign of Mconf's Elos and Triades websites, priority was given to creating a responsive mobile experience. This involved adapting the design for different screen sizes, optimizing elements for touch and testing specifically for mobile devices, ensuring a consistent and efficient user experience on smartphones and tablets.